Buy a New Acura NSX, Get a Custom Film!

Hey everyone! Sorry that it took me such a long time to put this post up, but school was especially stressful this semester. I’m glad that the semester is over, and that I’ll have more time to give the blog more attention. Look forward to more posts in 2017!

Did you know that Jay Leno’s 2017 Acura NSX is #0003? I’m sure you knew that already, right? Why am I talking about this? Well, you and I both know that Jay Leno has one of the most amazing car collections in the world. What makes his NSX really cool is you can watch it’s creation in Acura’s new campaign video called “NSX Originals.”

If and when you drop at least $157,800 on a 2017 Acura NSX, you’ll receive a personalized digital film that matches the exact specifications and serial number of your NSX! Seriously, how cool is that? Pretty damn cool in my book. Oh, and if that wasn’t enough for you, Acura will give you a customized 1:18 scale model that is identical to your NSX! Now, how cool is THAT?

You can immerse yourself in some amazing films of the twin-turbo, V6, hybrid NSX on the microsite (http://www.nsxoriginals.com/acura/en/). You can also watch the build of Jay Leno’s pretty slick NSX at: https://youtu.be/2KzAeU67SXw

According to a release from Jon Ikeda, Acura’s VP and General Manager, “The Acura NSX is a bespoke supercar inspired by an original concept and this campaign speaks directly to that heritage.”

What’s in these films? You can see some behind-the-scenes action of the NSX being built at Acura’s state-of-the-art Marysville, Ohio plant, which highlights the seven key manufacturing periods of the NSX. You might be wondering what those are. Let me tell you. They include: precision robotic welding, space frame construction, a zirconium bath, paint robotics, the three-motor sport hybrid power unit, custom hand assembly, and the rolling dynamometer.

I bet that there won’t be a dry eye in the house when you show your car friends the birthing video of your car!

Also, it’s best to keep that custom scale model out of reach of the kids (or grandkids) – I’m sure that they would LOVE to play with it! Hide it or risk an almost certain, “sorry, I just broke it.” I’m going to go out on a limb and say that the adults are going to want to take the full-size NSX for a spin. But hey, it’s your supercar after all!

Here’s my two cents on the 2017 NSX: After years of teasing us with various concepts, prototypes, and general speculation, the NSX has made a return. The original Honda/Acura NSX was the car that sent Ferrari, Lamborghini, and just about everybody who made supercars scrambling to the drawing board.

The 2017 Acura NSX is what Acura wants you to think of as a “usable supercar.” It’s jam-packed with the hottest technology out there. It’s definitely state-of-the-art, but according to just about everybody who’s reviewed it, that’s not what it is. It’s certainly fast, good-looking, and everything else you want a supercar to be, but a supercar is not designed nor intended to be a car that you can drive every day. While I certainly understand Acura’s point of view, Acura should have followed the original NSX’s footsteps. The 2017 NSX isn’t going to send anybody scrambling to the drawing board. Sticking to the tried-and-true supercar formula brings money in.

I think that the 2017 NSX will sell relatively well, but only time will tell. It’s got some stiff competition, what with the Lamborghini Huracan, Ferrari 488 GTB, Nissan GT-R, and Audi R8.

Does this mean that I don’t like the 2017 NSX? Far from it! I think it’s a fantastic piece of engineering, and certainly a novel idea. Sure, it’s got a lot more computers to save your bacon every day of the week, and twice on Sunday, but every supercar out there is that way. It seems to be a fantastic car. It’s definitely not the car of the future, but it’s one of the faster ways to get to the future. I think it’s safe to say that some of the technology on the 2017 NSX will trickle down to other Acuras in the next few years.