Coast Guard – The Unmuffled Auto News

When Toyota started Scion in 2001, nobody expected it to do much of anything. It didn’t. Well, yes, the original xB was an all star smash hit, and the tC was a great combination of bulletproof reliability combined with an astonishingly low asking price, but everything else they did, let’s be honest here, was a massive flop.

The 2001 xB was an excellent car. It was fun to drive, affordable, and instantly lovable. It was, in my eyes, the modern version of the original VW Type 1 Beetle. It was originally marketed towards Gen X, but everyone from teenagers to seniors bought it. It was just that kind of car. Every 10 years or so, there’s a car like that. It comes out of nowhere, sells like cocaine in the 1980s, and is fondly remembered by many. The “toaster,” as it was affectionately called wasn’t fast – it was far from it. It was safe, it had almost as much space as a minivan, thanks to its boxy shape and was easily customizable – from the dealer!

It’s cute, right? I really love the original xB. Can you see why?

Yes, you could walk into a Toyota dealership that sold Scions (I’ll get to that in a bit, I swear), and get a Scion xB, then go over to their customizing desk, and decide how you wanted to customize your xB, all within 20 feet of each other! There were so many options, you had to fill out a questionnaire so the customizing agent could help you out! The great part about this was that you could customize the car to your specific taste, not worry about voiding the warranty and walk out within two hours.

The 2001 Scion xB was the car that kicked off the dealer accessory craze. It was a great marketing tool for many brands. Want a roof rack? You had a choice between Thule and Yakima, and between the two, literally 50 different roof racks to choose from. Want a wrap on your xB? The techs could slap it on in 20 minutes. The list goes on. All these accessories were affordable – you could walk out of the dealership with a Scion xB, customized the way you wanted it, with a good warranty, fully registered and insured, for $22,000.

That’s what the appeal was. As I said, everyone from teenagers to seniors, and everyone in between bought the car. It shocked Scion’s marketing team, and even Toyota. Nobody predicted so many cars would be sold.

Unfortunately, Scion failed to deliver with the second-generation xB. It had gigantic shoes to fill, but it had baby feet. It was heavier – almost 500 pounds heavier. It was more expensive; to the point that people walked over to the Toyota sales desk and bought a Matrix. It used to be that the Matrix was just a hatchback Corolla (the xB was too), but it was kind of like trying to differentiate between twins. The Matrix was cheaper, but it didn’t have the instant customizability that the xB had. The difference showed in sales – Scion still had all their repeat buyers, but the Matrix was just a better car overall. Buyers went to the Matrix, until Toyota killed it in 2013.

Onto the tC. It was a perfectly fine car, but by no means was it on the same level as the Mazda 3 or the Honda Civic. The build quality was great, no doubt about that. It just left something to be desired. But, it was cheap. Dirt cheap. That’s why every 8th car you see on the road is one. Well, maybe not that many, but it sure seems like it. It wasn’t as easily customizable as the xB, but it certainly had it’s benefits. It was cheap enough for those starting to get into the automotive scene to modify it like no tomorrow, but drive it to school or work every day. The Mazda 3 could do that too, but was more expensive. It was also marketed towards college students and above.

The original Scion tC was a smash hit. The second generation wasn’t as wildly popular, but it certainly sold a lot.

Let’s talk about the stupidity of selling Scions next to Toyotas that were similar in price. Seriously, who at Toyota, when they were planning Scion, thought that was a good idea? It’s like selling candy bars next to each other. You can’t choose the right one. That’s what happens when there are too many options. Scion sales would go sky-high for a couple months, then Toyota compact car sales would overtake them like you wouldn’t believe. It was just a constant game of tug-of-war.

Imagine walking into an Armed Forces recruitment center, with all the recruiters standing there, all trying to give you “the best deal you’ll get.” The truth is, they all offer the same thing, but they disguise it well. Just choose the one you like best and the others will find somebody else.

This was Scion’s ultimate downfall in my eyes. They simply couldn’t compete with the elephant in the room.

Yes, they had other problems. Their other cars were practically carbon copies of Toyotas. Why buy a Toyota Yaris hatchback when you could buy a Scion xD? The Yaris was cheaper, and had essentially the same things going for it. The xD had a bit more power, but the Yaris at least looked halfway decent. The xD looked like someone chiseled a block of concrete with an ax, slapped wheels and a price tag on it, and pitched it to Scion.

What might have been the best car Scion made, apart from the 2001 xB, was the FR-S. It was cheap, which was Scion’s main selling point. It was an incredibly fun car to drive, and the perfect one for the budding autocrosser or track day enthusiast. It’s biggest downfall is that Subaru and Toyota sold the exact same car, but with different badges. Yes, I know it was badge engineering, but why buy the Scion when you could buy the Subaru? That was the dilemna many prospective owners faced. It offered more utility and just as much fun as the Miata, but it was a price difference of $2000 between the Scion and the Subaru.

So, what was Scion’s downfall? Poor sales after the redesign of the first-generation xB, offering similar, if not identical products, and no dedicated dealers. Will I miss Scion? Yes. I will miss the magic that the 2001 xB brought to the automotive world, the affordable performance the FR-S brought wailing and burbling into the automotive world, the instant and easy customizability that any Scion brought, and the ferocious sibling rivalry between Toyota and Scion.

Will Scions keep their value? Who knows. Only time will tell. The resale value of the 2001-2007 xB has certainly held up, and likely will for a while. They are cheap, but the price hasn’t gone up or down, like most cars. The tC, a fantastic car in it’s own right, may hold up. It’s hard to tell with that one. The FR-S? Maybe, maybe not. It was a worthy Miata competitor, but it’s identical siblings, the Subaru BR-Z and Toyota GT86 (non-North America markets only), will still be in production.

The FR-S/BR-Z/GT86 was a failed design opportunity. They had a golden opportunity to make a stunning car, and the result is, quite frankly, kind of meh. It doesn’t look like much. Sure, it looks nice, but you don’t point at one and know exactly what it is, like you do with the 2001 xB.tf

I am saddened that Scion couldn’t clean up their act, but they obviously weren’t competitive. Their market went away. They had a nice run though, and there are certainly other choices.

Pro Street is a popular form of hot rodding nowadays. It’s also incredibly easy to define, unlike rat rods or Pro Touring. Pro Street is classic cars with the rear wheeltubs dramatically enlarged for insanely wide tires. However, defining Pro Street gets a bit more difficult from there. Is it a fairgrounds car with big dirt tires? A street-optimized race car? A race-optimized street car? Or is it a full-on race car? It can be any and all of those. Pro Street has evolved throughout the years from essentially fairgrounds cars to street-optimized race cars. I’ve taken the pleasure of outlining important years and cars in the evolution of Pro Street. While your idea of Pro Street might differ, or not be there, I hope this helps.

1972: Grumpy Jenkins Pro Stock Vega: Bill “Grumpy” Jenkins essentially ushered in Pro Street with the advent of his groundbreaking NHRA Pro Stock tube-chassis Chevy Vega in 1972. Nobody had ever seen massive tires tucked under a production body before. Yes, the extreme Funny Cars had been using the look for a few years prior, but they had fiberglass body shells, so let’s not count those. Grumpy went all-out groundbreaking by using a completely tubular frame, which allowed him to run those massive 14-inch-wide and 32-inch-tall drag slicks previously reserved for Top Fuel. Every single Pro Stock car borrows heavily from that groundbreaking Vega in 1972.

1979: Scott Sullivan’s 1967 Chevy Nova: No, this beautiful 1967 Chevy Nova was not the first Pro Street car. Not by a long shot. However, it was the first car to get massive attention past a small magazine feature on it. It thundered onto the scene in 1979, just a year after the Car Craft Street Machine Nationals were launched to tire-burning success. It created the perfect test-and-tune environment for Pro Street. Sullivan has been known for setting hot rodding trends with just about every car that he builds. His 1967 Nova was no exception. It may not have been as innovative as his other cars, but it doesn’t make it any less beautiful, thanks to it’s highlight stripe and color-matched bumpers. It even had the perfect stance. Sullivan sold the car in 1984 to Pro Mod racer Ron Iannotti.

1980: Some Tubbed Street Machines: Many street rod builders of the late 1970s became brainwashed by Scott Sullivan’s beautiful 1967 Chevy Nova (see above), and completely redid their cars. Just about every car from this era had the back half of their chassis tubbed, and many builders simply moved the leaf springs far inside the chassis to fit the massive drag slicks. Seeing a car with a Roots blower sticking out of the hood was a must well into the 1990s.

1985: Fully Tubbed Street Rods: The cover of the July 1985 ‘Hot Rod’ magazine announced the “Fat Attack” of fully tubbed street rods. One of the cars on the cover was “Fat Jack” Robinson’s 1946 Ford coupe, painted in a vivid Coast Guard orange. The car was tubbed like a true Pro Street car, but it was intended to thunder down the drag strips of America. His car was the result of the first round of the nostalgia drag racing scene of the time. His car inspired several other pre-1948 fully-tubbed cars. Those cars on the cover of ‘Hot Rod’ showed how the Pro Street look merging into the vast world of street rods. It wasn’t long before you’d look around at a hot rod show and see a bunch of 1940s Ford coupes sporting massive rubber. Unfortunately for Fat Jack Robinson, his car ended up being totaled in a crash at Fremont Drag Strip.

1992: Trailer/Fairgrounds Queens: Dick Dobbertin’s nutso Pontiac J2000 Pro Street car arrived on the scene in 1986. You’re probably wondering why I said 1992. That’s because the trend of taking a lowly late-model FWD car being converted to a fully-tubbed, RWD car started then. It made it OK to build an over-the-top Pro Street car that only looked good, which have now been dubbed Pro Fairgrounds. Why Pro Fairgrounds? The show venue was the only place where these cars could really shine. I mean, who would really want to drive a car with more than 1,000 horsepower and a short wheelbase down a dragstrip? If you want that kind of crazy, buy a vintage Fuel Altered car. This radical Pontiac J2000 started the Dare to be Different movement in the automotive world, by starting battles to see who was able to build a bonkers Pro Fairgrounds car that nobody else had built yet. Soon thereafter, builders came to their senses and started the Dare to be the Same movement, which leads us to our next section.

1992: C.A.R.S. Camaro: Many of the builders of Pro Fairgrounds resented building cars they couldn’t drive. They wanted truly functional rides, not simple street rods with a big block, but cars that had gigantic rubber, big wheelies, and low drag strip times. Detroit and Ohio even started a large movement to build cars that were all-steel-bodied, fully tubbed, go eight seconds in the quarter mile, dress them up with bumpers and various trim pieces, cruise them up and down the iconic Woodward Avenue in Detroit with license plates, and then race them head-to-head all weekend. One of the first cars featured in magazines was the C.A.R.S. Inc.-sponsored Chevy Camaro of Rick Dyer and Danny Scott. That iconic Camaro served as the main inspiration for the ‘Hot Rod’ 1992 Fastest Street Car Shootout.

1993: Mark Tate’s Chevy Camaro: That little Fastest Street Car Shootout gained so much popularity so quickly that it couldn’t sustain itself. The heavyweight champs, the Pro Street cars, were losing to flat-out Pro Stock-chassis cars. Those Pro Stock chassis cars were never meant to be driven on the street, unlike the Pro Street cars. Mark Tate joined the fray in 1993 with his stock-bodied Pro Stock-chassis 1967 Chevy Camaro. Then it was Tony Christian’s 1957 Chevy 210. After Christian, it was Bob Reiger and his radical Pro Stock Chevy S-10. Appeal for Pro Stock/Pro Street cars started to wane. These weren’t cars you could build in the garage for $10,000 anymore. These were cars racking up bills well over $100,000. People wanted fast cars that they could drive on the street for not much money.

2011: “Modern Pro Street:” This is a total niche created in the Pro Street world by those wanting a fast car with all of the modern mechanicals. Cars of this look have a Pro Fairgrounds look, street machine behavior, and sometimes a late-model body. These cars usually have the newest engines, turbos, EFI, and the wheels are usually gigantic with incredible tread. The beautiful Mustang shown here is the 2007 Ford Mustang from Fastlane Motorsports. It has a 2010 5.4-liter V-8 with an old-school Weiand 6-71 blower showing out of the hood.

2012: Larry Larson’s Chevy Nova: This is where Pro Street is now. Larry Larson owns a stunning 1966 Chevrolet Nova that has truly incredible performance. He’s run 6.90 seconds at well over 200 mph in the quarter mile after driving 80 mph on the highway all day. How does he do it? Modern technology. He’s got a bored and stroked Chevy big-block motor with twin turbochargers, EFI, and lots of other amazing technology. He’s able to drive it all day to a drag strip, run incredible times, turn around and go home without killing his car. He’s had a LOT of experience in the drag racing world, so he only uses the best parts. If Grumpy Jenkins were alive today, his mind would be absolutely blown. Mine is.

That’s where Pro Street is, and where it’s come from. These cars have state-of-the-art technology, and they are actually quite streetable cars.

Tag: Coast Guard

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