Even though there are many explanations of how the Porsche logo coming into being, there can only be one that is true. Why don’t we delve into the three stories that are out there?
According to a spokesperson from Porsche Cars North America, the Porsche logo was sketched on a dinner napkin! Here is the story: Max Hoffman, a very influential car distributor, met with Ferdinand Porsche to discuss the Porsche logo. They met inManhattan,New Yorkto discuss the future logo in a diner! The discussion veered to Hoffman’s belief that Porsche needed a powerful, but elegant logo. It also needed to be distinctive. So, Hoffman sketched the logo, right then and there, on his dinner napkin.
But, if you go to Stuttgart,Germany, and ask a Porsche spokesperson there, he or she will tell you something completely different: Ferdinand Porsche certainly did ask Hoffman to help him with the logo, but Hoffman flew to Stuttgartto help! They will tell you that the logo was designed by renowned Porsche designer, Franz Xaver Reimspiess, and certainly not drawn in Manhattan!
According to the residents of Stuttgart, the Porsche logo is actually the coat of arms from medieval times, from the city of Stuttgart. Yes, the Porsche logo does have the name of Stuttgart,Germany on it; it is actually referring to where Porsches are made.
What Porsche did was they drew their own logo and threw in the Stuttgartcoat of arms. So, the residents of Stuttgart are partially true.
Does it really matter who is right and who is wrong? Probably not.
Here is the Porsche website, which has a virtual tour of the Porsche museum and factory!
What story do you think is true? You can post a comment with your answers.