I’ve always loved writing, and seeing different fonts has always interested me. While I’m no expert in typography, it’s still interesting.
Car shows are always a great place to see compelling fonts. The best part for me is that even the smallest of car shows often have small details that are just begging for attention. Look long and hard over each car. Admire the chrome or sticker fonts.
Most of the time, classic Mopars (Chrysler, Dodge, Plymouth, DeSoto and Jeep) have my favorite fonts. They often have multiple fonts for various decals and badges all over their body. Plus, the cars often come in vivid color combinations. My favorite color combination is Petty Blue, with a black vinyl top, and the chrome script font.
While it might seem odd or funny to us, designers back then wanted cars to stand out. They did this by slathering the cars in outrageous, spectacular colors, putting big yowling engines in them, and putting upwards of 20 badges all over the car. Think of a new car that has more than 20 badges that isn’t a high-performance or modified car.
Let me know what your favorite scripts on cars are. I’d love to hear yours.
I’m a huge fan of the:
- Italicized “Camaro” on the Chevy Camaro
- Big, bold raised lettering on the Chrysler “IMPERIAL”
- Curvy lettering in the “Ford” logo
The Unmuffled Auto News 
google and read steve jobs commencement address at stanford graduation
it will give you a new perspective on fonts….which have always been of interest to me also
I will read that. Thanks for alerting me to it – now I’m intrigued!
Nice crossover post between writing and cars!
Thank you!
I like the curvy Cadillac logo and the Jaguar fonts. Interesting post.
Thank you. I’ve also been a fan of the Cadillac logo.